Marketing Day: IAB’s LEAN scoring, Echo/Alexa sales & LinkedIn’s earnings report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking

The goal is to develop scoring algorithms that can show who's doing things right by year-end.

Please visit Marketing Land for the full article.

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Marketing Day: IAB’s LEAN scoring, Echo/Alexa sales & LinkedIn’s earnings report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1WY0t3O
via Benifit from free You Tube traffic from this traffic generating system

IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking

The goal is to develop scoring algorithms that can show who's doing things right by year-end.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1N7Q2Zq
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Yandex reports a 34% YoY increase in revenue for Q1 2016 earnings

Russian's leading search engine says it's raising its revenue outlook for 2016 from a range of 12% -18% to a revise range of 15% - 19%.

Please visit Marketing Land for the full article.

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How to help your sales team close more paid search leads

Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team's ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.

Please visit Marketing Land for the full article.

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Echo/Alexa device lineup now outselling Kindles for Amazon — [report]

Report says that Echo device family buyers tend to be affluent and 70 percent male.

Please visit Marketing Land for the full article.

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Tubular Labs launches first ecosystem-wide video content rating system

Ratings track 100 million videos for views and such engagement factors as likes, shares, and comments.

Please visit Marketing Land for the full article.

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Google Shopping ads so hot right now: the meteoric rise of PLAs

For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.

Please visit Marketing Land for the full article.

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Is your brand prepared for voice search? 3 steps to get the conversation started

As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1WvmlTx
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Yandex reports a 34% YoY increase in revenue for Q1 2016 earnings

Russian's leading search engine says it's raising its revenue outlook for 2016 from a range of 12% -18% to a revise range of 15% - 19%.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1O0y7yA
via Benifit from free You Tube traffic from this traffic generating system

How to help your sales team close more paid search leads

Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team's ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1WvsUpo
via Benifit from free You Tube traffic from this traffic generating system

Echo/Alexa device lineup now outselling Kindles for Amazon — [report]

Report says that Echo device family buyers tend to be affluent and 70 percent male.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1Wvrviy
via Benifit from free You Tube traffic from this traffic generating system

Tubular Labs launches first ecosystem-wide video content rating system

Ratings track 100 million videos for views and such engagement factors as likes, shares, and comments.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/24pvU9f
via Benifit from free You Tube traffic from this traffic generating system

Google Shopping ads so hot right now: the meteoric rise of PLAs

For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1TAyJ2k
via Benifit from free You Tube traffic from this traffic generating system

Is your brand prepared for voice search? 3 steps to get the conversation started

As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1WvmlTx
via Benifit from free You Tube traffic from this traffic generating system

This app “Contains ads” label starts showing in Google Play store

The new label has been spotted in the wild, but has not rolled out to all users.

Please visit Marketing Land for the full article.

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