Thursday, August 31, 2017

Instagram starts putting Stories, but not Story ads, on its website

With 250 million people checking out Stories in its app every day, Instagram is extending the product to its online audience that skews international.

Please visit Marketing Land for the full article.


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Instagram starts putting Stories, but not Story ads, on its website

With 250 million people checking out Stories in its app every day, Instagram is extending the product to its online audience that skews international.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gtrdgo
via Benifit from free You Tube traffic from this traffic generating system

Marketing Day: Real-time attribution, location modifiers & AdSense User First beta

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


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Marketing Day: Real-time attribution, location modifiers & AdSense User First beta

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2wlPyua
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Your account structure might be hurting performance. Here’s why (and how to fix it)

Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.

Please visit Marketing Land for the full article.


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Why real-time attribution is (mostly) irrelevant, and what to do instead

To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data.

Please visit Marketing Land for the full article.


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Lookalike modeling breathing new life into old channels

Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.

Please visit Marketing Land for the full article.


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Your account structure might be hurting performance. Here’s why (and how to fix it)

Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2xPYxlf
via Benifit from free You Tube traffic from this traffic generating system

Why real-time attribution is (mostly) irrelevant, and what to do instead

To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2xPZHx1
via Benifit from free You Tube traffic from this traffic generating system

Lookalike modeling breathing new life into old channels

Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gs3IVc
via Benifit from free You Tube traffic from this traffic generating system

Google says we don’t need no stinking location modifiers… or do we?

Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses.

Please visit Marketing Land for the full article.


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Google says we don’t need no stinking location modifiers… or do we?

Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2xANJbl
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Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers

The beta is aimed at publishers who prioritize user experience.

Please visit Marketing Land for the full article.


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Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers

The beta is aimed at publishers who prioritize user experience.

Please visit Marketing Land for the full article.


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Wednesday, August 30, 2017

Buying a pre-owned domain? Check these 10 things first

Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration.

Please visit Marketing Land for the full article.


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Buying a pre-owned domain? Check these 10 things first

Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2vFUS8Y
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Survey: More consumers seeking to buy directly from brands vs. retailers

Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers.

Please visit Marketing Land for the full article.


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