Marketing Day: The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Marketing Day: The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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13 outdated SEO tactics that should terrify you

In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won't die!

Please visit Marketing Land for the full article.

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13 outdated SEO tactics that should terrify you

In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won't die!

Please visit Marketing Land for the full article.

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How to ensure your external PPC account audit isn’t a waste of time

Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights.

Please visit Marketing Land for the full article.

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How to ensure your external PPC account audit isn’t a waste of time

Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights.

Please visit Marketing Land for the full article.

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The ROI of recommendation engines for marketing

Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention.

Please visit Marketing Land for the full article.

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The ROI of recommendation engines for marketing

Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention.

Please visit Marketing Land for the full article.

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E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip

In Q3 2017, online retailers increased the amount of money they poured into Facebook’s mobile video ads and shopper-retargeting Dynamic Ads.

Please visit Marketing Land for the full article.

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E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip

In Q3 2017, online retailers increased the amount of money they poured into Facebook’s mobile video ads and shopper-retargeting Dynamic Ads.

Please visit Marketing Land for the full article.

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Vistar launches private marketplace for Digital Out-of-Home

Company says it has the largest supply of inventory -- covering thousands of billboards and screens in taxis, elevators and bus shelters.

Please visit Marketing Land for the full article.

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Vistar launches private marketplace for Digital Out-of-Home

Company says it has the largest supply of inventory -- covering thousands of billboards and screens in taxis, elevators and bus shelters.

Please visit Marketing Land for the full article.

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Content Analytics launches retailers’ Scorecards for brands’ product pages

The Scorecards notify brands about missing images, wordy product titles, lack of reviews and other content issues that could affect sales.

Please visit Marketing Land for the full article.

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Content Analytics launches retailers’ Scorecards for brands’ product pages

The Scorecards notify brands about missing images, wordy product titles, lack of reviews and other content issues that could affect sales.

Please visit Marketing Land for the full article.

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Ad-mageddon! Ad blocking, its impact, and what comes next

Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future.

Please visit Marketing Land for the full article.

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Ad-mageddon! Ad blocking, its impact, and what comes next

Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future.

Please visit Marketing Land for the full article.

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Ceridian CMO says internal communications are key to branding through an acquisition

CMO Kristina Cleary shares the branding strategy that drove Ceridian's acquisition of Dayforce in 2012.

Please visit Marketing Land for the full article.

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