The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights.
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Thursday, October 31, 2019
Neura converts mobile-location data into time and consumer attention
The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights.
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Help us chart Amazon’s growth as an advertising platform
Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.
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Help us chart Amazon’s growth as an advertising platform
Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.
Please visit Marketing Land for the full article.
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Brands on Facebook Messenger get three new features to better connect with customers
Businesses will be able to add “icebreakers” – commonly asked questions – to their profile via the API to help jump start conversations with users.
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Brands on Facebook Messenger get three new features to better connect with customers
Businesses will be able to add “icebreakers” – commonly asked questions – to their profile via the API to help jump start conversations with users.
Please visit Marketing Land for the full article.
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Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization.
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Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization.
Please visit Marketing Land for the full article.
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Soapbox: Are we falling in love with technology or building what SMBs need?
Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses.
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Soapbox: Are we falling in love with technology or building what SMBs need?
Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses.
Please visit Marketing Land for the full article.
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Wednesday, October 30, 2019
Forrester predictions for CMO role are dire, but there is hope for current CMOs
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty.
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Forrester predictions for CMO role are dire, but there is hope for current CMOs
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty.
Please visit Marketing Land for the full article.
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TapClicks acquires client reporting platform Megalytic
Megalytic’s reporting solutions will have access to hundreds of data connectors in the TapClicks Marketplace.
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TapClicks acquires client reporting platform Megalytic
Megalytic’s reporting solutions will have access to hundreds of data connectors in the TapClicks Marketplace.
Please visit Marketing Land for the full article.
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Tuesday, October 29, 2019
Build a sound foundation to scale your Facebook campaigns
SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.
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Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion
Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone.
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Build a sound foundation to scale your Facebook campaigns
SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.
Please visit Marketing Land for the full article.
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Please visit Marketing Land for the full article.
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