4 vendors land as leaders in Forrester’s Real-Time Interaction Management report

The technology is becoming increasingly important to providing digital marketing’s most complete vision. The post 4 vendors land as leaders in Forrester’s Real-Time Interaction Management report appeared first on Marketing Land.

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4 vendors land as leaders in Forrester’s Real-Time Interaction Management report

The technology is becoming increasingly important to providing digital marketing’s most complete vision. The post 4 vendors land as leaders in Forrester’s Real-Time Interaction Management report appeared first on Marketing Land.

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Why we updated Marketing Land’s newsletter (and why we think you’ll love it)

The shift stems from a change in the way we view the medium. The post Why we updated Marketing Land’s newsletter (and why we think you’ll love it) appeared first on Marketing Land.

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Why we updated Marketing Land’s newsletter (and why we think you’ll love it)

The shift stems from a change in the way we view the medium. The post Why we updated Marketing Land’s newsletter (and why we think you’ll love it) appeared first on Marketing Land.

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Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program. The post Amazon extends Sponsored Products to AmazonFresh for CPG brands appeared first on Marketing Land.

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Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program. The post Amazon extends Sponsored Products to AmazonFresh for CPG brands appeared first on Marketing Land.

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Video on demand’s future requires an ad model built around the experience

In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least intrusion. The post Video on demand’s future requires an ad model built around the experience appeared first on Marketing Land.

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Video on demand’s future requires an ad model built around the experience

In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least intrusion. The post Video on demand’s future requires an ad model built around the experience appeared first on Marketing Land.

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A strong central stack of technology begins with the CMO

Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here's how. The post A strong central stack of technology begins with the CMO appeared first on Marketing Land.

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A strong central stack of technology begins with the CMO

Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here's how. The post A strong central stack of technology begins with the CMO appeared first on Marketing Land.

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Amazon’s Project Zero launches to help brands fight counterfeiters

The program is being introduced on an invite-only basis, offering sellers both automated and manual protections. The post Amazon’s Project Zero launches to help brands fight counterfeiters appeared first on Marketing Land.

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Amazon’s Project Zero launches to help brands fight counterfeiters

The program is being introduced on an invite-only basis, offering sellers both automated and manual protections. The post Amazon’s Project Zero launches to help brands fight counterfeiters appeared first on Marketing Land.

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Integrate lead generation solution now works with Facebook Lead Ads campaigns

The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November. The post Integrate lead generation solution now works with Facebook Lead Ads campaigns appeared first on Marketing Land.

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Integrate lead generation solution now works with Facebook Lead Ads campaigns

The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November. The post Integrate lead generation solution now works with Facebook Lead Ads campaigns appeared first on Marketing Land.

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Quora intros bulk ad creation, editing

The bulk ads editor and creator is an important development for advertisers -- and Quora. The post Quora intros bulk ad creation, editing appeared first on Marketing Land.

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Quora intros bulk ad creation, editing

The bulk ads editor and creator is an important development for advertisers -- and Quora. The post Quora intros bulk ad creation, editing appeared first on Marketing Land.

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IgnitionOne now uses AI to predict a display ad’s performance — before it runs

The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences. The post IgnitionOne now uses AI to predict a display ad’s performance — before it runs appeared first on Marketing Land.

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