What counts as a video view? A refresher on how social platforms calculate video ad views

The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. The post What counts as a video view? A refresher on how social platforms calculate video ad views appeared first on Marketing Land.

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What counts as a video view? A refresher on how social platforms calculate video ad views

The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. The post What counts as a video view? A refresher on how social platforms calculate video ad views appeared first on Marketing Land.

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Content development tips for Account Based Marketing

Build personas for each buyer tier and build content for them, but don't forget to personalize your website for target accounts. The post Content development tips for Account Based Marketing appeared first on Marketing Land.

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Content development tips for Account Based Marketing

Build personas for each buyer tier and build content for them, but don't forget to personalize your website for target accounts. The post Content development tips for Account Based Marketing appeared first on Marketing Land.

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Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow

Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las Vegas. The post Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow appeared first on Marketing Land.

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Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow

Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las Vegas. The post Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow appeared first on Marketing Land.

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

Still, the duopoly isn't immune to challenges from contenders like Amazon. The post Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm appeared first on Marketing Land.

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

Still, the duopoly isn't immune to challenges from contenders like Amazon. The post Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm appeared first on Marketing Land.

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Early AMP for Email lessons: Apple Mail workaround; Approach it like an app

Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it right. The post Early AMP for Email lessons: Apple Mail workaround; Approach it like an app appeared first on Marketing Land.

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Early AMP for Email lessons: Apple Mail workaround; Approach it like an app

Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it right. The post Early AMP for Email lessons: Apple Mail workaround; Approach it like an app appeared first on Marketing Land.

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Take your search marketing skills to the next level

For over a decade, veteran search marketers like you have come to SMX® Advanced for two days of fast-paced, no-holds-barred sessions and keynotes — and invaluable networking with seriously smart people. But for some, that just isn’t enough. That’s why we offer immersive pre-conference...

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Take your search marketing skills to the next level

For over a decade, veteran search marketers like you have come to SMX® Advanced for two days of fast-paced, no-holds-barred sessions and keynotes — and invaluable networking with seriously smart people. But for some, that just isn’t enough. That’s why we offer immersive pre-conference...

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Amazon advertising: Here’s how you can refine your strategy

Brands need to understand the incrementality of each click and then optimize their bids. The post Amazon advertising: Here’s how you can refine your strategy appeared first on Marketing Land.

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Amazon advertising: Here’s how you can refine your strategy

Brands need to understand the incrementality of each click and then optimize their bids. The post Amazon advertising: Here’s how you can refine your strategy appeared first on Marketing Land.

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Opting out: A guide to letting go of email subscribers the right way

Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable campaigns. The post Opting out: A guide to letting go of email subscribers the right way appeared first on Marketing Land.

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Opting out: A guide to letting go of email subscribers the right way

Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable campaigns. The post Opting out: A guide to letting go of email subscribers the right way appeared first on Marketing Land.

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Reddit US ad revenues could top $100M this year amid added focus on ad products

Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than double U.S. ad revenues in the next two years. The post Reddit US ad revenues could top $100M this year amid added focus on ad products appeared first on...

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