Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech...
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Friday, March 30, 2018
Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech...
Please visit Marketing Land for the full article.
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How to turn video into sales: SMX West recap
From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. The post How to turn video into sales: SMX West recap appeared first on Marketing Land.
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How to turn video into sales: SMX West recap
From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. The post How to turn video into sales: SMX West recap appeared first on Marketing Land.
Please visit Marketing Land for the full article.
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The rise of passive opt outs: Four ways to boost engagement
Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. The post The rise of passive opt outs: Four ways to boost engagement appeared first on Marketing Land.
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The rise of passive opt outs: Four ways to boost engagement
Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. The post The rise of passive opt outs: Four ways to boost engagement appeared first on Marketing Land.
Please visit Marketing Land for the full article.
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IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land.
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IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land.
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BIMI launches to add trusted logos to emails
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. The post BIMI launches to add trusted logos to emails appeared first on Marketing Land.
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BIMI launches to add trusted logos to emails
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. The post BIMI launches to add trusted logos to emails appeared first on Marketing Land.
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Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data
The change signals a new phase for the social giant and its advertisers as regulation pressures mount. The post Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data appeared first on Marketing Land.
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Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data
The change signals a new phase for the social giant and its advertisers as regulation pressures mount. The post Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data appeared first on Marketing Land.
Please visit Marketing Land for the full article.
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Facebook’s removal of third-party targeting data: what we know
Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here's what's changing why and when. The post Facebook’s removal of third-party targeting data: what we know appeared first on Marketing Land.
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Facebook’s removal of third-party targeting data: what we know
Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here's what's changing why and when. The post Facebook’s removal of third-party targeting data: what we know appeared first on Marketing Land.
Please visit Marketing Land for the full article.
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Thursday, March 29, 2018
Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising appeared first on Marketing Land.
Please visit Marketing Land for the full article.
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Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising appeared first on Marketing Land.
Please visit Marketing Land for the full article.
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Outbrain partners with Telaria to offer video ads
The content discovery platform said this is its first ongoing offering of outstream video ads. The post Outbrain partners with Telaria to offer video ads appeared first on Marketing Land.
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