Marketing Day: Beacons are dead, Snapchat shutters Story Explorer feature & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Marketing Day: Beacons are dead, Snapchat shutters Story Explorer feature & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gWeQZc
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Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool

Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.

Please visit Marketing Land for the full article.

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Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool

Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.

Please visit Marketing Land for the full article.

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Is in-house marketing better than using an agency?

Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.

Please visit Marketing Land for the full article.

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Is in-house marketing better than using an agency?

Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.

Please visit Marketing Land for the full article.

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Google’s shift to mobile-first: mobile moments that matter

Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.

Please visit Marketing Land for the full article.

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Google’s shift to mobile-first: mobile moments that matter

Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.

Please visit Marketing Land for the full article.

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‘Beacons are dead,’ says CEO of a retail analytics firm

The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.

Please visit Marketing Land for the full article.

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Size matters: 5 tips for creating LEAN programmatic creative

Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.

Please visit Marketing Land for the full article.

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Return Path buys email deliverability specialist Email Copilot

The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.

Please visit Marketing Land for the full article.

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‘Beacons are dead,’ says CEO of a retail analytics firm

The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gGAqR7
via Benifit from free You Tube traffic from this traffic generating system

Size matters: 5 tips for creating LEAN programmatic creative

Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2fRvBmS
via Benifit from free You Tube traffic from this traffic generating system

Return Path buys email deliverability specialist Email Copilot

The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gyhLEe
via Benifit from free You Tube traffic from this traffic generating system

Snapchat shuts down Story Explorer feature in Live Stories

Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives.

Please visit Marketing Land for the full article.

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Snapchat shuts down Story Explorer feature in Live Stories

Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives.

Please visit Marketing Land for the full article.

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10 domain name secrets to repair your online reputation

If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.

Please visit Marketing Land for the full article.

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