IAB Tech Lab issues revised ads.txt for apps

The spec for app-ads.txt brings ad inventory verification to apps. The post IAB Tech Lab issues revised ads.txt for apps appeared first on Marketing Land.

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IAB Tech Lab issues revised ads.txt for apps

The spec for app-ads.txt brings ad inventory verification to apps. The post IAB Tech Lab issues revised ads.txt for apps appeared first on Marketing Land.

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Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting appeared first on Marketing Land.

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Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting appeared first on Marketing Land.

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Facebook confirms searches performed off the platform do not influence Facebook search results

The company issued an explainer on how Facebook search works. The post Facebook confirms searches performed off the platform do not influence Facebook search results appeared first on Marketing Land.

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Facebook confirms searches performed off the platform do not influence Facebook search results

The company issued an explainer on how Facebook search works. The post Facebook confirms searches performed off the platform do not influence Facebook search results appeared first on Marketing Land.

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Feds take down international hacker ring that cost advertisers millions

What you should know about the dismantling 3ve and Methbot botnets. The post Feds take down international hacker ring that cost advertisers millions appeared first on Marketing Land.

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Feds take down international hacker ring that cost advertisers millions

What you should know about the dismantling 3ve and Methbot botnets. The post Feds take down international hacker ring that cost advertisers millions appeared first on Marketing Land.

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Wanted: Nominations for this year’s ‘Naughty & Nice’ list

Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018? The post Wanted: Nominations for this year’s ‘Naughty & Nice’ list appeared first on Marketing Land.

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Wanted: Nominations for this year’s ‘Naughty & Nice’ list

Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018? The post Wanted: Nominations for this year’s ‘Naughty & Nice’ list appeared first on Marketing Land.

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Claritas buys Barometric, marrying user segmentation with attribution

Together, the companies say they will be able to offer targeting and optimization for ads. The post Claritas buys Barometric, marrying user segmentation with attribution appeared first on Marketing Land.

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Claritas buys Barometric, marrying user segmentation with attribution

Together, the companies say they will be able to offer targeting and optimization for ads. The post Claritas buys Barometric, marrying user segmentation with attribution appeared first on Marketing Land.

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Chevron storytelling uses purposeful immersive experiences to engage stakeholders

While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives. The post Chevron storytelling uses purposeful immersive experiences to engage stakeholders appeared first on Marketing Land.

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Chevron storytelling uses purposeful immersive experiences to engage stakeholders

While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives. The post Chevron storytelling uses purposeful immersive experiences to engage stakeholders appeared first on Marketing Land.

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LinkedIn’s new privacy setting prohibits marketers from exporting emails

A new privacy setting allows users to keep their email address from being downloaded. The post LinkedIn’s new privacy setting prohibits marketers from exporting emails appeared first on Marketing Land.

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LinkedIn’s new privacy setting prohibits marketers from exporting emails

A new privacy setting allows users to keep their email address from being downloaded. The post LinkedIn’s new privacy setting prohibits marketers from exporting emails appeared first on Marketing Land.

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Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories appeared first on Marketing Land.

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