Breaking down the push and pull of expansion, consolidation across the martech app ecosystem

As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps.

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Has your opinion about attending conferences changed? Take our survey

We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions.

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Breaking down the push and pull of expansion, consolidation across the martech app ecosystem

As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3ezRSkD
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Has your opinion about attending conferences changed? Take our survey

We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions.

Please visit Marketing Land for the full article.

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Google is coming for Facebook budgets with Discovery ads, now available globally

Discovery campaigns are available to all advertisers globally.

Please visit Marketing Land for the full article.

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Google is coming for Facebook budgets with Discovery ads, now available globally

Discovery campaigns are available to all advertisers globally.

Please visit Marketing Land for the full article.

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Facebook Marketplace is open for businesses selling new products

The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers.

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Facebook Marketplace is open for businesses selling new products

The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers.

Please visit Marketing Land for the full article.

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Brands need to add new chapters to their crisis marketing playbook

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world.

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Brands need to add new chapters to their crisis marketing playbook

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world.

Please visit Marketing Land for the full article.

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Learn actionable tactics from search marketing experts – free!

Register now to access 40+ sessions that will help drive more traffic, leads, and sales.

Please visit Marketing Land for the full article.

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Learn actionable tactics from search marketing experts – free!

Register now to access 40+ sessions that will help drive more traffic, leads, and sales.

Please visit Marketing Land for the full article.

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Who’s who in the identity resolution vendor landscape?

Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers.

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Who’s who in the identity resolution vendor landscape?

Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers.

Please visit Marketing Land for the full article.

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Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Intriguing new feature could simply be a test or the future of shopping on the Google Assistant.

Please visit Marketing Land for the full article.

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Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Intriguing new feature could simply be a test or the future of shopping on the Google Assistant.

Please visit Marketing Land for the full article.

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Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

SMBs spend billions annually on digital advertising and marketing services.

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