Marketing Day: Quora keyword targeting and auction insights, Google attribution, more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Quora keyword targeting and auction insights, Google attribution, more appeared first on Marketing Land.

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Marketing Day: Quora keyword targeting and auction insights, Google attribution, more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Quora keyword targeting and auction insights, Google attribution, more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2CUW8da
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Quora adds search-like keyword targeting, Auction Insights for advertisers

Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility. The post Quora adds search-like keyword targeting, Auction Insights for advertisers appeared first on Marketing Land.

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Quora adds search-like keyword targeting, Auction Insights for advertisers

Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility. The post Quora adds search-like keyword targeting, Auction Insights for advertisers appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Agencies say search, social spend will rise, but increases target 5 platforms

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates. The post Agencies say search, social spend will rise, but increases target 5 platforms appeared...

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Agencies say search, social spend will rise, but increases target 5 platforms

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates. The post Agencies say search, social spend will rise, but increases target 5 platforms appeared...

Please visit Marketing Land for the full article.

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Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%. The post Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories appeared first on Marketing Land.

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Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%. The post Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories appeared first on Marketing Land.

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Where is Google Attribution?

Google's free attribution tool made a big splash in 2017. Where does it stand now? The post Where is Google Attribution? appeared first on Marketing Land.

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Where is Google Attribution?

Google's free attribution tool made a big splash in 2017. Where does it stand now? The post Where is Google Attribution? appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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3 powerful ways to maximize data to grow your e-commerce business

Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment. The post 3 powerful ways to maximize data to grow your e-commerce business appeared first on Marketing Land.

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3 powerful ways to maximize data to grow your e-commerce business

Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment. The post 3 powerful ways to maximize data to grow your e-commerce business appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Blissfully wants to make cloud app management as carefree as its name

The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance. The post Blissfully wants to make cloud app management as carefree as its name appeared first on Marketing Land.

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Blissfully wants to make cloud app management as carefree as its name

The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance. The post Blissfully wants to make cloud app management as carefree as its name appeared first on Marketing Land.

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Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Client in-housing, competition for talent top digital agency concerns

Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. The post Client in-housing, competition for talent top digital agency concerns appeared first on Marketing...

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