Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more appeared first on Marketing Land.

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Rebranding your local business? Don’t start without reading these tips

Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success. The post Rebranding your local business? Don’t start without reading these tips appeared first on...

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Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Rebranding your local business? Don’t start without reading these tips

Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success. The post Rebranding your local business? Don’t start without reading these tips appeared first on...

Please visit Marketing Land for the full article.

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Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager

A select group of Snapchat's Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content. The post Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager appeared first on Marketing Land.

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Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager

A select group of Snapchat's Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content. The post Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager appeared first on Marketing Land.

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Special rates to SMX East end soon!

Google’s new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to New York City for SMX® East. Now, it’s your turn: Join your search marketing...

Please visit Marketing Land for the full article.

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Special rates to SMX East end soon!

Google’s new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to New York City for SMX® East. Now, it’s your turn: Join your search marketing...

Please visit Marketing Land for the full article.

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Twitter shares how it ranks search results after being accused of shadow banning accounts

The company confirmed it does not shadow ban accounts. There had been a problem, but it was isolated to its auto-suggestion feature for search. The post Twitter shares how it ranks search results after being accused of shadow banning accounts appeared first on Marketing Land.

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Twitter shares how it ranks search results after being accused of shadow banning accounts

The company confirmed it does not shadow ban accounts. There had been a problem, but it was isolated to its auto-suggestion feature for search. The post Twitter shares how it ranks search results after being accused of shadow banning accounts appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Facebook updates video ad metrics & adds Moat as measurement partner

Advertisers will soon be able to use Moat's measurement platform to track Facebook's new Video Play metric. The post Facebook updates video ad metrics & adds Moat as measurement partner appeared first on Marketing Land.

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Facebook updates video ad metrics & adds Moat as measurement partner

Advertisers will soon be able to use Moat's measurement platform to track Facebook's new Video Play metric. The post Facebook updates video ad metrics & adds Moat as measurement partner appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. The post IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. The post IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Why AI for PR may be different than AI for marketing

A PR exec sees an essential difference that will keep humans in the game. The post Why AI for PR may be different than AI for marketing appeared first on Marketing Land.

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