Instagram’s business profiles are being used by more than 25 million marketers

Since July, at least 10 million businesses have adopted Instagram’s version of Facebook’s Pages.

Please visit Marketing Land for the full article.

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Instagram’s business profiles are being used by more than 25 million marketers

Since July, at least 10 million businesses have adopted Instagram’s version of Facebook’s Pages.

Please visit Marketing Land for the full article.

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SEO SWOT Analysis: Focus your efforts in areas that deliver results

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business's strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts.

Please visit Marketing Land for the full article.

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Marketing Day: Omnichannel marketing, 4D interactive ads & Snapchat’s redesign

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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SEO SWOT Analysis: Focus your efforts in areas that deliver results

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business's strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts.

Please visit Marketing Land for the full article.

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Marketing Day: Omnichannel marketing, 4D interactive ads & Snapchat’s redesign

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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To marketers, the future looks like touch point whack-a-mole

The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they'll need to rethink their martech stacks.

Please visit Marketing Land for the full article.

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To marketers, the future looks like touch point whack-a-mole

The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they'll need to rethink their martech stacks.

Please visit Marketing Land for the full article.

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It’s time to get real about omnichannel marketing

Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

Please visit Marketing Land for the full article.

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It’s time to get real about omnichannel marketing

Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

Please visit Marketing Land for the full article.

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ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity

Advertisers can glean behavioral data based on the choices users make when engaging with the ads.

Please visit Marketing Land for the full article.

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ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity

Advertisers can glean behavioral data based on the choices users make when engaging with the ads.

Please visit Marketing Land for the full article.

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Is establishing a brand-safety KPI a good idea?

Columnist Rob Rasko discusses the benefits of providing marketers and their agencies with a single metric for measuring brand safety.

Please visit Marketing Land for the full article.

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Is establishing a brand-safety KPI a good idea?

Columnist Rob Rasko discusses the benefits of providing marketers and their agencies with a single metric for measuring brand safety.

Please visit Marketing Land for the full article.

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Embedding images in email? Consider these 3 techniques

Embedding images in an email can be tricky. Columnist Scott Heime walks you through three methods email marketers use to help you prepare for potential hurdles.

Please visit Marketing Land for the full article.

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Embedding images in email? Consider these 3 techniques

Embedding images in an email can be tricky. Columnist Scott Heime walks you through three methods email marketers use to help you prepare for potential hurdles.

Please visit Marketing Land for the full article.

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Report: Google to reabsorb Nest to better compete with Amazon in smart home market

Nest was acquired in 2014 for $3.2 billion and later became one of the company's "other bets."

Please visit Marketing Land for the full article.

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