Centro’s DSP enforces app-ads.txt to target authorized ad inventory

As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers.

Please visit Marketing Land for the full article.

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Centro’s DSP enforces app-ads.txt to target authorized ad inventory

As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers.

Please visit Marketing Land for the full article.

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Martech is Marketing: A Live Q&A with Scott Brinker

Please visit Marketing Land for the full article.

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Martech is Marketing: A Live Q&A with Scott Brinker

Please visit Marketing Land for the full article.

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Demystifying visibility metrics in Google Ads

Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.

Please visit Marketing Land for the full article.

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Demystifying visibility metrics in Google Ads

Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.

Please visit Marketing Land for the full article.

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In a summer lull with your email marketing?

Now is the time to check your program metrics and get your holiday planning on track.

Please visit Marketing Land for the full article.

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In a summer lull with your email marketing?

Now is the time to check your program metrics and get your holiday planning on track.

Please visit Marketing Land for the full article.

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Google introduces App + Web for unified reporting in Google Analytics

The new capabilities let marketers look at customer data in more complete and flexible ways.

Please visit Marketing Land for the full article.

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Your quick-start guide to podcast advertising

Everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns.

Please visit Marketing Land for the full article.

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Google introduces App + Web for unified reporting in Google Analytics

The new capabilities let marketers look at customer data in more complete and flexible ways.

Please visit Marketing Land for the full article.

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Your quick-start guide to podcast advertising

Everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns.

Please visit Marketing Land for the full article.

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Sharpen your search marketing skills with an SMX workshop

Choose from one of seven expert-led workshops in SEO, SEM, content, and video marketing (plus a beginner’s Boot Camp!).

Please visit Marketing Land for the full article.

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Sharpen your search marketing skills with an SMX workshop

Choose from one of seven expert-led workshops in SEO, SEM, content, and video marketing (plus a beginner’s Boot Camp!).

Please visit Marketing Land for the full article.

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Facebook to remove thousands of outdated interest targets for advertising

(Don’t panic.) The interest targets will be phased out in the coming months.

Please visit Marketing Land for the full article.

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Facebook to remove thousands of outdated interest targets for advertising

(Don’t panic.) The interest targets will be phased out in the coming months.

Please visit Marketing Land for the full article.

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Facebook Business Manager with bulk permissions management rolling out

A new look and bulk permission and asset assignment features should make getting things done faster if you know where to look.

Please visit Marketing Land for the full article.

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