Voice-based AI means brands must take an omnichannel approach with consumers

Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants. The post Voice-based AI means brands must take an omnichannel approach with consumers appeared first on Marketing Land.

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Voice-based AI means brands must take an omnichannel approach with consumers

Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants. The post Voice-based AI means brands must take an omnichannel approach with consumers appeared first on Marketing Land.

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Learn how to build more emotionally engaging experiences with a personalized data strategy

Here are three audience management strategies marketers can use to supply new and captivating content. The post Learn how to build more emotionally engaging experiences with a personalized data strategy appeared first on Marketing Land.

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Learn how to build more emotionally engaging experiences with a personalized data strategy

Here are three audience management strategies marketers can use to supply new and captivating content. The post Learn how to build more emotionally engaging experiences with a personalized data strategy appeared first on Marketing Land.

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Marketing tools can be leveraged by sales teams, here’s how

Webinars, media coverage and video are marketing tactics that can be invaluable for sales. The post Marketing tools can be leveraged by sales teams, here’s how appeared first on Marketing Land.

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Marketing tools can be leveraged by sales teams, here’s how

Webinars, media coverage and video are marketing tactics that can be invaluable for sales. The post Marketing tools can be leveraged by sales teams, here’s how appeared first on Marketing Land.

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What Amazon Advertising’s big 2018 advancements will mean for 2019

The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities. The post What Amazon Advertising’s big 2018 advancements will mean for 2019 appeared first on Marketing Land.

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Year in Review: Top 10 digital marketing expert columns of 2018

A roundup of the most read columns from our digital marketing experts of the year. The post Year in Review: Top 10 digital marketing expert columns of 2018 appeared first on Marketing Land.

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What Amazon Advertising’s big 2018 advancements will mean for 2019

The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities. The post What Amazon Advertising’s big 2018 advancements will mean for 2019 appeared first on Marketing Land.

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Year in Review: Top 10 digital marketing expert columns of 2018

A roundup of the most read columns from our digital marketing experts of the year. The post Year in Review: Top 10 digital marketing expert columns of 2018 appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Publishers using real-time data can help their bottom line, here’s how

It's time publishers caught up to marketers on the personalization front. These three strategies can help. The post Publishers using real-time data can help their bottom line, here’s how appeared first on Marketing Land.

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Publishers using real-time data can help their bottom line, here’s how

It's time publishers caught up to marketers on the personalization front. These three strategies can help. The post Publishers using real-time data can help their bottom line, here’s how appeared first on Marketing Land.

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Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 Retweets and a slew of comments and numerous sub-threads. The post Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards appeared first on Marketing Land.

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Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 Retweets and a slew of comments and numerous sub-threads. The post Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards appeared first on Marketing Land.

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Compare 17 top SEO tools and platforms

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an...

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Compare 17 top SEO tools and platforms

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an...

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Alexa’s stellar holiday season bodes well for smartspeakers, connected technology

Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in 2017. The post Alexa’s stellar holiday season bodes well for smartspeakers, connected technology appeared first on Marketing Land.

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