MarTech Landscape: What’s the difference between a data warehouse and a data lake?

For marketers, the difference is more than just the choice of metaphors. The post MarTech Landscape: What’s the difference between a data warehouse and a data lake? appeared first on Marketing Land.

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MarTech Landscape: What’s the difference between a data warehouse and a data lake?

For marketers, the difference is more than just the choice of metaphors. The post MarTech Landscape: What’s the difference between a data warehouse and a data lake? appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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3 things marketers should know about Facebook’s Q3 earnings

The company is investing heavily is shifting its monetization strategy from newsfeed to Stories, messaging and video. The post 3 things marketers should know about Facebook’s Q3 earnings appeared first on Marketing Land.

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3 things marketers should know about Facebook’s Q3 earnings

The company is investing heavily is shifting its monetization strategy from newsfeed to Stories, messaging and video. The post 3 things marketers should know about Facebook’s Q3 earnings appeared first on Marketing Land.

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Marketing Day:

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: appeared first on Marketing Land.

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Marketing Day:

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Video advertising’s bright future and what you should be doing now

Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now. The post Video advertising’s bright future and what you should be doing now appeared first on Marketing Land.

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Video advertising’s bright future and what you should be doing now

Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now. The post Video advertising’s bright future and what you should be doing now appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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How to personalize without crossing the ‘creepy line’

Creeping out your customers is bad for business. Here's how to succeed with personalization. The post How to personalize without crossing the ‘creepy line’ appeared first on Marketing Land.

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How to personalize without crossing the ‘creepy line’

Creeping out your customers is bad for business. Here's how to succeed with personalization. The post How to personalize without crossing the ‘creepy line’ appeared first on Marketing Land.

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Snap executive team gets two new chiefs: a chief business officer and chief strategy officer

Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer. The post Snap executive team gets two new chiefs: a chief business officer and chief strategy officer appeared first on Marketing Land.

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Snap executive team gets two new chiefs: a chief business officer and chief strategy officer

Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer. The post Snap executive team gets two new chiefs: a chief business officer and chief strategy officer appeared first on Marketing Land.

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How can Amazon chip away at the duopoly?

As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities. The post How can Amazon chip away at the duopoly? appeared first on Marketing Land.

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How can Amazon chip away at the duopoly?

As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities. The post How can Amazon chip away at the duopoly? appeared first on Marketing Land.

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Making your analytics work harder and smarter – SMX East 2018

At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more. The post Making your analytics work harder and...

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Making your analytics work harder and smarter – SMX East 2018

At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more. The post Making your analytics work harder and...

Please visit Marketing Land for the full article.

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Study confirms brands’ worst fears about unsafe content

Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions. The post Study confirms brands’ worst fears about unsafe content appeared first on Marketing Land.

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