Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Three things marketers must do to better serve customers in 2018

As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018.

Please visit Marketing Land for the full article.

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Three things marketers must do to better serve customers in 2018

As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018.

Please visit Marketing Land for the full article.

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Negative reviews from ex-employees are finally against Google’s guidelines

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.

Please visit Marketing Land for the full article.

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Negative reviews from ex-employees are finally against Google’s guidelines

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.

Please visit Marketing Land for the full article.

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8 tips for getting social media ads right

Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you connect with your audience and build a community of loyal followers.

Please visit Marketing Land for the full article.

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8 tips for getting social media ads right

Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you connect with your audience and build a community of loyal followers.

Please visit Marketing Land for the full article.

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What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land

Social media marketing topics -- both new developments and fundamentals -- were the primary subjects of our most popular columns of 2017.

Please visit Marketing Land for the full article.

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What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land

Social media marketing topics -- both new developments and fundamentals -- were the primary subjects of our most popular columns of 2017.

Please visit Marketing Land for the full article.

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How agencies are adapting to continued pressures on their business model

To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles.

Please visit Marketing Land for the full article.

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How agencies are adapting to continued pressures on their business model

To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles.

Please visit Marketing Land for the full article.

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Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple’s War…

Please visit Marketing Land for the full article.

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Jamie Pitman; Local Search Column; 12/27/17; From Algo to Aggro: How SEOs Rea…

Please visit Marketing Land for the full article.

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Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple’s War…

Please visit Marketing Land for the full article.

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Jamie Pitman; Local Search Column; 12/27/17; From Algo to Aggro: How SEOs Rea…

Please visit Marketing Land for the full article.

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It’s not the trend that you need to watch for. It’s the trend inside the trend.

Here’s a partial list of the hidden consequences inside some of the biggest trends in 2017.

Please visit Marketing Land for the full article.

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